Alex Kaufman is a third-generation real estate broker with 20 years of experience in the industry. Alex was born in the Bernal Heights neighborhood of San Francisco in the home his father built. He was raised in the North Bay, and he has great adoration for the country and city lifestyles of the Bay Area.
In addition to his work with buyers and sellers in the city, Alex has also leased over 1000 properties.
Alex's extensive experience in rental investments gives him a unique perspective that's invaluable to clients seeking forecasting for investments. This breadth of experience, combined with Alex's dedication and tenacity, gives his clients an advantage when buying or selling real estate.
When not working, Alex enjoys dining at one of the many world-class restaurants here in San Francisco and rooting for his beloved 49ers, Giants, and Warriors. Trail running through Golden Gate Park is his favorite way to stay fit. You might bump into him taking a lap around Oracle Park during a Giants game, attending a sports car race at Laguna Seca Raceway in Monterey, or you can spot him flying up in the clouds, living his dream of using his private pilot's license as he trains for his commercial pilot's license.
Real estate rewards preparation and punishes assumption. I approach each engagement with intention; defining the objective, evaluating the data, assessing risk, and executing deliberately. The constant is disciplined analysis. Every recommendation is anchored in data. Risk evaluation and strategy are designed to protect and advance my client’s position.
Alex did a remarkable job selling my co-op.
This type of transaction had many nuances and required working with building management. Alex navigated this effectively and diplomatically.
He had a strong pricing and marketing strategy that played out well. He kept me well informed during the showings and the sales process. He's got an arsenal of talented people that help prep and stage the unit. Additionally, we had a good time going through the hoops together.
- Janet N. | Seller, Nob Hilll Co-Op
Alex is a hardworking, trustworthy and effective agent - and has a great sense of humor, which is essential in this crazy market. After providing an exhaustive tour the various established and up-and-coming neighborhoods of SF, he helped me narrow my search to the more established neighborhoods that I knew and liked. After identifying the right property, he helped me move quickly and decisively. Alex's keen sense of the market clearing price helped position our offer to carry the day. I could not have done it without him.
Furthermore, Alex was willing to go above and beyond standard broker duties. This was especially valuable in dealing with an evasive and unreliable lender. He helped assuage the concerns of the selling agent when our timeline was extended due to the false promises of my chosen lender. Alex remained by my side as a guide and advocate throughout the entire process and I felt as though I always had his full attention. He even helped me dispose of an open bucket of paint thinner left by the seller's staging company - no easy task.
A stand up guy and true mensch.
- Dan B. | Buyer & Seller, Nob Hill Condo
I was apprehensive about renting out our home. Questions swirled: What improvements to make to get top dollar? What rent to charge? How to find the right tenant? There are plenty of property management companies, but I had know no idea of who to use/trust.
He advised us about cost-effective improvements we could make and even offered contractors to implement them.We listed our house at the high end of the scale that Alex recommended. Within a few days of listing our home, we had two offers from clients Alex showed. We selected the tenant who most appealed to us. After the credit, employment and housing check, our tenant moved in and we are currently satisfied landlords, with a happy tenant.
- Tom M. | Landlord, Misssion-Dolores Condo
We worked with Alex for 2 years. We're super picky and sought out a very specific checklist within a very small list of zip codes across the Bay Area. Alex was patient, informative and beyond attentive. Can't say how many times I texted him after 9pm on weekdays and weekends alike and received an immediate reply. Alex helped us with 5 offers of which 3 were "feeler" offers. We closed on our second competitive offer.
- Property Buyer | Privacy Requested
Alex Kaufman helped us rent out our condo in South Beach. He was totally professional and took care of every detail from start to finish. He worked with our existing tenant on showings and made the entire process easy. He found us two great tenants to choose from (at a fair market price) for our unit in less than a week, right before the holidays - a typically bad time of the year to rent. I'd highly recommend him to anyone looking for a broker to rent their unit.
- Candace M. | Landlord, South Beach Condo
Alex was outstanding from start to finish. He was patient, informative and beyond attentive throughout a long search. The process of buying a home can be very overwhelming but I felt like I had a solid, reliable consultant at every step. He helped navigate each part and was vital in translating all the unfamiliar language and pointing out what to focus on. He clearly understands the market and the process thoroughly. I highly recommend Alex to anyone who wants to buy or sell in the SF Bay area.
- Craig N. | Buyer & Seller, Duboce Triangle TIC
Alex Kaufman rented out my loft for me this spring. In a terrible rental market for landlords, Alex guided me through staging, pricing and lease negotiations. He found a great tenant in a few weeks, ran the background and credit checks, and got the lease signed in a matter of hours. His communication with me was constant and effective. I will happily work with Alex again in the future and highly recommend him to anyone looking for help.
- Andrew R. | Landlord, SoMa Loft Condo
Alex was fantastic to work with and helped me sell my loft for an excellent price. He was always available for me and created great marketing materials. Alex was essential in helping me get the place ready for sale and was willing to be available to let workers in when I was not able to, even managing the repairs/refresh details when I was out of town. Prior to selling my loft Alex had found me fantastic, professional and trustworthy tenants when I was renting my place out. I definitely can recommend him.
- Julie R. | Seller & Landlord, SoMa Loft Condo
I don't know where to begin, I have too many things to say! We had an extremely great experience with Alex. Our journey was so wonderful ... he simply went above and beyond to help us find a house during this pandemic that we now call Our Home. We would like to thank Alex for all of the work he did in getting our property to close for us. Early morning texting, late night phone calls and emails; always positive and always cheerful. From the first visit he was engaged and informative about the area we had interest in. He patiently listened and understood what we were exactly looking for and found us the house of our dreams. Really, he truly is an agent who listens to what your needs & wants are and doesn't stop looking until he has found the property that best suits your requirements. Moreover, Alex's fun and positive attitude made him a joy to work with and his honesty was refreshing. He was professional, prompt, friendly and very knowledgeable and his follow up was second to none on any and all our concerns. He was our advocate throughout the process. He took great care to keep us informed and ensured we got the deal done. He is a terrific man to have representing us! Always encouraging, never pushy... we couldn't be happier. If ever again we are in need for an agent here in the San Francisco area or know of someone that is looking for a good agent searching for a perfect and good quality home, we would definitely be sending them in your direction, Alex! A big thanks for everything!
- Ruchika J. | Buyer, Sunset Single-Family Home
